WordPress vs Shopify vs Wix

WordPress vs Shopify vs Wix

Having a strong online presence is important for every business. You need a reliable website and e-commerce platform to establish an effective online presence. WordPress, Shopify, and Wix are three popular options that offer unique features and functionalities.

History and Overview WordPress 

WordPress is a powerful content management system (CMS) that was first released in 2003. It started as a blogging platform and has evolved into a versatile CMS used by millions of websites. With its open-source nature, WordPress offers endless possibilities for customisation and scalability. It boasts a vast library of themes and plugins, making it a popular choice for bloggers and businesses. 


On the other hand, Shopify is a dedicated e-commerce platform launched in 2006. It was specifically designed to simplify setting up and managing an online store. Shopify provides e-commerce tools and features, allowing businesses to sell products seamlessly online and in person. Its user-friendly interface and robust security make it a top choice for e-commerce entrepreneurs. 


Wix is a cloud-based drag-and-drop website editor that enables people to create a website without coding knowledge. Wix provides a wide range of professionally designed templates and intuitive customisation options. It is known for its user-friendly interface and beginner-friendly approach, making it an ideal choice for individuals and small businesses. 

Features and Ease of Use 

When choosing a website and E-commerce platform, it's essential to consider their core features and ease of use. Let's explore what each platform has to offer: 

WordPress Features 

It is known for its extensive ecosystem of plugins and themes that allow website developers to customise their websites fully. It offers powerful blogging capabilities, advanced SEO features, and comprehensive content management options. With WooCommerce, a popular WordPress plugin, you can transform your website into a full-fledged e-commerce store. However, setting up and managing a WordPress site requires technical knowledge and may be more suitable for experienced users. 

Shopify Features 

Shopify is a feature-rich e-commerce platform that provides everything you need to start and grow an online store. It offers an easily accessible interface, allowing people to set up their stores quickly without coding knowledge. Shopify provides essential e-commerce features such as inventory management, order processing, and secure payment gateways. It offers free and paid themes and apps to enhance your store's functionality. Shopify provides comprehensive e-commerce solutions, making it great for many businesses.

Wix Features 

Wix offers a user-friendly website builder with an intuitive drag-and-drop editor. Wix has many customisation options, although my experience running a website with Wix was not significant because the hosting was slow, and pages were not being indexed properly. Wix's platform is focused on simplicity, and while Wix does offer e-commerce capabilities, it is not as robust as Shopify or WordPress with WooCommerce. Wix is better suited for individuals and small businesses seeking an online presence. 

Themes and Web Design 

Aesthetics and design are crucial factors when choosing a website platform. Let's take a closer look at the themes and web design options offered by each platform: 

WordPress Themes and Web Design 

WordPress has a library of basic and premium themes catering to various industries and niches. The themes can be quickly customised to match your brand identity and design. WordPress also allows users to create custom themes using HTML, CSS, and PHP, providing unlimited design possibilities. The platform's flexibility and extensive theme options make it a top choice for businesses looking for unique and visually appealing websites. 

Shopify Themes and Web Design 

Shopify provides a selection of professionally designed themes, both free and premium, tailored explicitly for e-commerce stores. These responsive and customisable themes allow users to create visually stunning online stores. Shopify's theme editor provides easy customisation options, ensuring your store aligns with your branding. While the number of themes available might be limited compared to WordPress, Shopify offers high-quality designs optimised for e-commerce functionality. 

Wix Themes and Web Design 

Wix offers various visually appealing and modern templates covering multiple industries and website types. Wix's drag-and-drop editor makes it easy to arrange and customise elements, providing flexibility in design. While Wix's design options might not be as extensive as WordPress or Shopify, it excels in simplicity and ease of use. 


Pricing is essential for any business when choosing a website and e-commerce platform. Let's compare the pricing plans offered by WordPress, Shopify, and Wix: 

WordPress Pricing 

WordPress is free but must pay for web hosting and a domain name. The cost of web hosting depends on the provider and your plan. Additionally, premium themes and plugins may incur additional charges. The cost of a WordPress website ranges from small to high, depending on your specific needs and requirements. 

Shopify Pricing 

There are a range of pricing plans to accommodate businesses of all sizes. The plans include Basic Shopify, Shopify, and Advanced Shopify, with varying features and functionalities. The monthly costs range from $29 to $299, depending on your business's requirements. Shopify also charges transaction fees for specific payment gateways, so it's essential to consider these additional costs when budgeting for your e-commerce store. 

Wix Pricing 

The pricing plans include Connect Domain, Combo, Unlimited, VIP, Business Basic, Business Unlimited, and Business VIP. The monthly costs range from $14 to $35, depending on your chosen plan. The e-commerce plans, Business Basic, Business Unlimited, and Business VIP, include additional features for selling products online. It's important to note that Wix's pricing provides web hosting and a domain name. 

Apps and Extensions 

The availability of apps and extensions can enhance the functionality and capabilities of a website platform. Let's explore the app and extension offerings of WordPress, Shopify, and Wix: 

WordPress Apps and Extensions 

WordPress boasts a vast library of plugins, offering endless possibilities for enhancing your website's features and functionalities. With over 55,000 plugins available, you can find solutions for SEO optimisation, social media integration, e-commerce functionality, and more. The extensive plugin directory ensures you can customise your WordPress site to meet your needs. 

Shopify Apps and Extensions 

Shopify offers an extensive App Store with thousands of apps and extensions to enhance your e-commerce store. These apps cover various functionalities, including marketing, inventory management, customer support, and analytics. With Shopify's App Store, you can seamlessly integrate third-party services and tools into your store, expanding its capabilities and improving efficiency. 

Wix Apps and Extensions 

Wix provides a range of apps and extensions that can be integrated into your website to enhance its functionality. While Wix's App Market is not as extensive as WordPress or Shopify, it offers a selection of apps for various purposes. These apps include marketing tools, social media integrations, appointment scheduling, and more. While the number of apps may be limited, Wix ensures that the available apps meet the needs of its users. 

Customer Support 

Customer support is one of the most important factors when choosing a host. Let's assess the customer support options provided by WordPress, Shopify, and Wix: 

WordPress Customer Support 

WordPress offers extensive self-help documentation, community forums, and tutorials to assist users in navigating the platform. As an open-source platform, WordPress relies heavily on its community for support. It's important to note that official customer support is only available for users subscribed to WordPress.com's paid plans. 

Shopify Customer Support 

Shopify provides 24/7 customer support through various phone, live chat, and email channels. Their support team is known for being responsive and helpful, ensuring that issues or concerns are addressed promptly. Shopify also offers a comprehensive Help Center with documentation, tutorials, and guides to assist users in using the platform effectively. From experience, Shopify is the best for customer support.

Wix Customer Support 

Wix offers customer support through phone and email. Additionally, Wix provides a Help Center with extensive documentation and guides to assist users with common issues and questions. Wix's customer support is known for being reliable and accessible, ensuring that users can receive assistance whenever needed. Let's assess the safety and security measures provided by WordPress, Shopify, and Wix: 

WordPress Safety and Security 

WordPress takes security seriously and regularly releases updates to address vulnerabilities. However, the responsibility for securing a WordPress site lies with the user. Users must install security plugins, regularly update themes and plugins, and follow best practices for website security. 

Shopify Safety and Security 

Shopify provides robust security measures to protect user data and ensure secure transactions. Shopify stores are hosted on secured servers with SSL encryption, ensuring customer data is protected. Additionally, Shopify provides built-in fraud protection and PCI compliance, reducing the risk of fraudulent transactions. 

Wix Safety and Security 

Wix takes security seriously and implements measures to protect user data. Wix websites are hosted on secure servers and benefit from SSL encryption. Wix also provides two-factor authentication and secure payment gateways to ensure secure transactions. Users can also enhance their website's security by implementing best practices and following Wix's security recommendations. 

Worldwide Access and SEO Capabilities 

Expanding your website's reach and optimising it for search engines is essential for online success. Let's examine the worldwide access and SEO capabilities of WordPress, Shopify, and Wix: 

WordPress Worldwide Access and SEO Capabilities 

WordPress allows users to create multilingual websites, making them accessible to a global audience. Additionally, WordPress offers a range of SEO plugins and features that can help optimise your website for search engines, including customisable URLs, meta tags, sitemaps, and more. WordPress sites can achieve high search engine rankings with the right plugins and SEO strategies. 

Shopify Worldwide Access and SEO Capabilities 

Shopify provides multi-currency support and enables users to sell products worldwide. It offers a range of SEO features, including customisable meta tags, alt tags, and SEO-friendly URLs. While Shopify's SEO capabilities may not be as extensive as WordPress's, they provide essential tools to optimise your store for search engines. 

Wix Worldwide Access and SEO Capabilities 

Wix allows users to create multilingual websites, making them accessible to a global audience. It offers SEO tools to optimise your website's visibility in search engines. Wix provides customisable meta tags, alt tags, and SEO-friendly URLs to improve your website's search engine rankings. 

Choosing the right website and e-commerce platform depends on your needs and requirements. WordPress, Shopify, and WIX offer unique features and functionalities to cater to different business types and sizes. WordPress excels in customisation and scalability, making it a top choice for those seeking flexibility. Shopify provides comprehensive e-commerce solutions, making it ideal for businesses focused on selling products online. Consider your business goals, budget, and technical expertise when deciding.

Up Next: Shopify: The Ultimate E-commerce Platform for Your Business

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